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September 30, 2008

Electrify Your Personal Brand

Jane Harding, a top medical pharmaceutical sales representative, says that investing more in her personal brand could have gotten her hired faster. Here’s her story:
She interacted daily with regional medical health centers, gave educational presentations and felt strongly that her portfolio of drugs helped patients recover more quickly from surgery. She made $100K+. One drug she represented was recalled and lawsuits piled up. The company she worked for abruptly laid off even top performers like Jane.

After a successful career, Jane now found herself unemployed. Weeks turned into months during her job search. It began to take a toll on her financially and emotionally. The job search dragged on. A topsy-turvy pharmaceutical market caused competitor companies to brace for uncertainty in the industry and thus slowed their hiring during this time. The future for Jane looked bleak.

Previously, when she was at the height of her career, she found that her passionate involvement in volunteerism waned. She was too busy to support events for organizations that meant a great deal to her like the Muscular Dystrophy Association, Autism Speaks, and the United Way. Her commitment to children and adults through volunteerism, however, never waned in the slightest. In my mind I was really committed to my company and my passions, Ms. Harding expressed. But that’s the problem  it was in my mind. I really feel that had I made more of my natural abilities in reaching out at a time when I was comfortable, I may have had an easier road in my new job search.”
Although Jane Harding’s career path may differ from yours, her dilemma probably does not. She became so focused on work that she ignored an important part of her life. She neglected the volunteerism that gave her great personal satisfaction. When you have a great job most people focus on that work. Most of your time and creative energy tend to be invested where you will get the most monetary return. Accolades and awards may result and they did for Jane. But, like Jane, you may have lost the focus of your personal brand. What is your personal brand and why is it important to your career?

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One Response to “Electrify Your Personal Brand”

  1. December 30, 2008 at 3:55 pm, Dave Baldwin said:

    You described one of my biggest mistakes during the first few months of my entrepreneurial career, and I think it’s common. I told myself, at one point, “you have to make money first, and then you get to do what you’re passionate about.” I learned (the hard way) that nobody was willing to pay me to do something I didn’t believe in.

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