I would argue that those two are now blending and will continue to blend. By creating a more powerful purpose in your “social media’ regardless of platform you will be able to anticipate and be prepared for the future. The future to me looks like a blend. To be ready for that blend create a content and relevant editorial strategy to help define your future brand.
Watch these three trends as hiring picks up. Even if rates of unemployment fluctuate companies and other organizations will continue to demand the best talent. If you want to be recognized as the best candidate pay attention to what employers will do within the next year to ensure they have what it takes to handle any setback. Remember also that it is not always the person who is the most qualified who gets hired it’s the person who knows how to get hired.
Recently, an executive in transition, a $150,000+ earner, was referred to me by a fellow professional service provider. Let me call this person Paul. Paul came to me with no less than 50 pages of contacts, resume material and logs from his nine month job search online and offline. As he recounted the many in person networking hours and literally countless hours sending resumes, posting blogs and using social media channels I realized that his activity was quite fruitless. Of course I didn’t tell him that but it was apparent. Instead of being closer to his goal of securing similar employment as a financial professional he seemed farther away.
Perhaps it was the last networking event that I attended in Raleigh, North Carolina. Someone came up to me, interrupted a conversation I was having and said “So you are like the guru of careers and personal branding around here, right?” Yes, I was polite but I don’t think of myself that way. In the conversation this person pointed out …