Shutterstock If you sat down to write the biography of your work-life as a novel, how interesting would it be to the average reader? Did you sign any key agreements with foreign nationals? Could you show a patent for a technical or medical issue you solved? Let’s say you’re a six-figure executive. Can you prove in a short space that you …
In today’s chaotic, information-overload world, it’s getting harder to find a way to get noticed, stand out and be noticed. Whether you are in business, or in job search, the challenge is basically the same. How do you market yourself so that you stand out in a sea of competition? “Living Your Song” is the term I use to describe …
Professionals who want to establish themselves as credible, reliable experts must first develop a strong personal brand. As with a corporate brand, starting your personal branding strategy requires a good, hard look at who you are — your core values, skills and beliefs — and figuring out how to convey those elements consistently in your digital presence. If you’re just …
For all of these people we now take a mostly entrepreneurial approach to developing their career brand. Few people want or think they will stay with their existing company or organization for more than two or three years. Try to manage, maintain and direct the conversation of you that is going online.