I would argue that those two are now blending and will continue to blend. By creating a more powerful purpose in your “social media’ regardless of platform you will be able to anticipate and be prepared for the future. The future to me looks like a blend. To be ready for that blend create a content and relevant editorial strategy to help define your future brand.
To fight the epidemic of wasted productive time here are some foundational tips for executives to maximize social media:
Perhaps it was the last networking event that I attended in Raleigh, North Carolina. Someone came up to me, interrupted a conversation I was having and said “So you are like the guru of careers and personal branding around here, right?” Yes, I was polite but I don’t think of myself that way. In the conversation this person pointed out …